A few weeks ago, I stood in front of a wall at home with a picture frame in one hand and my phone in other. The wall was concrete.The picture frame had been sitting in a box for months because I wasn't quite sure how to mount it properly. I opened an online shopping app and searched for the obvious thing. Drill. Within seconds I was staring at hundreds of choices.

Hammer drills, Impact drivers, Cordless drills, Brushless motors, 12V. 18V. 20V.

The drill was never the product to begin with, neither was the act of drilling a hole through the wall, the original intent was to hang the picture frame and the problem was the concrete wall. This is classical marketing stuff that customers "hire" products to accomplish jobs.