STEP 1 : "ONLY ONE" Content Strategy : Differentiate 

Back in the days bidding on keywords and paying Google got you the rank 1 on Google Search Page was the SEO best practice. But I had no money to blow and what I could do was to think creatively and differentiate from the crowd. Fast forward to today, this differentiation in todays LLM world needs creative thinking. It is no more a luxury, creative thinking is a necessity. Commodity signals will get filtered and only differentiating content will be visible ( E-E-A-T framework), with a UNIQUE value proposition. 

UNIQUENESS : Differentiated Content, Researched details and ORIGINAL PHOTOGRAPHY.

The reason why my site experiencetokyo.net was originally at rank 1 for "Eiffel Tower vs Tokyo Tower" was that my article was exhaustive in its treatment. ORIGINAL comparative photography, researched effort of the two towers made it a "this is not copy paste commodity content", but original. See the below image "Cherry blossoms at both the tower locations". These kind of comparative photostory set the tone. Original content and finding patterns beyond regular destination review. Details on how the cherry blossoms got there at Trocadero etc. The photo story is so detailed that AI instead of recreating the whole album at its end, finds it convenient to actually send the user to my site. Thats a WIN. The complete article is here

STEP 2 : Adobe Brand Visibility Prompt Research & SEMRUSH Market Intelligence

Once you have a figured out what unique content you want to communicate, check if the topic has resonance online. You can do this step either before step 1 or as a step 2 since you can get resonance data first and work back to what content you can create, or start with human serendepity and check if there is a market for it. Your choice. So I started my Adobe Brand Visibility console and checked if the Tokyo Tower vs Eiffel Tower is still a thing. See what I got on the dashboard. 

(1) Related topics AI volume : 8,681,894 !!

(2) Unique Topics : 1,000

(3) Unique Prompts : 34,417!

So the topic was still a thing! Inside Adobe Brand Visibility Prompt Research menu (which is powered by SEMRUSH) what is shown is  MARKET INTELLIGENCE data. It is a combination of 800+ million domains scrapped, 300 million plus prompts (every growing) which is MARKET INTELLIGENCE AT SCALE

STEP 3 : Adobe Brand Visibility : Sources are the vital link

I still get traffic on the Tokyo Tower vs Eiffel Tower article. But, I need to know if that is because the article is cited inside LLMs? Say for example ChatGPT, Gemini do they acknowledge my article? As you can see below, Adobe Brand Visibility tells me that Quora and my site ExperienceTokyo.NET are the primary sources to respond to a query on the two towers! Rank number one on Google, but also provide unique content, which is useful for the consumer, and that is the secret sauce for LLMs to cite a content piece!

Please note that Adobe Brand Visibility is a validity tool not something where your authoring journey begins. It is HUMAN SERENDEPITY which still plays a role on what we choose to emphasize, which patterns we choose to surface and I personally would NEVER let AI get in my way to define that. I am not a Human In The Loop guy at all. I am a Human In The Driver Seat believer.

Prompt Tracking Strategy with Adobe Brand Visibility 

So once you  have differentiating content like the Tokyo Tower - Eiffel Tower example, then comes the point of how one can continuously track the topics related to it and make sure that you are citated and recommended. You can see that ABV (Adobe Brand Visibility) shows the prompts, whcih should be used to track this particular topic. It can be set across the model Gemini, ChatGPT and also Google AI Mode. Yes Google AI Mode is again a separate engine and has a more condensed structure and my site is still not being citated there. I need to figure a way out.

STEP 4 : Content Readability! AI Content Visibility Checker plugin for Chrome

Last but not the least. Content workflows have to add one more extra step now.

You might do the heavy lifting and make sure that you have done all the work, but ask a question, "IS YOUR SITE READABLE?". No I do not mean readable by your users or consumers. I mean readable by AI Agent itself. I always make sure that the Adobe Brand Visibility powered AI Content Visibility Checker is always showing 100% readability. It means no content is in a format where AI is unable to understand the structure or the internals. 

Key Takeaway / Conclusion

I believe that providing unique differntiated ONLY ONE content is the basic foundation for content strategy

But validating if you are on track with Adobe Brand Visibility provides a framework to understand if the experience / content resonated well by checking your AI Citation dashboard. Equally important is optimizing your content readability for AI visibility is CRITICAL. Net-net you need to make Content Visible and use a Visibility checker like the one above in todays content review workflow. Hopefully this article inspires you to look at the four stepped process. Just a summary

1. "ONLY ONE" Content Strategy : Differentiate

2. Validation via Adobe Brand Visibility Prompt Research

3. Adobe Brand Visibility : Sources

4. Content Readability! AI Content Visibility Checker plugin for Chrome

If you have questions, perspectives or comments, do reach out to manish.prabhune@gmail.com